Entry for the swedish advertising contest 48H, where you're assigned to a random group with two other people and have 48 hours to create a print ad for an organization that will print in Dagens Nyheter, one of the biggest swedish news papers. This year the ad was for jagvillhabostad.nu (i want housing) and to bring attention to the lack of housing in Sweden, and how it affects evereyone. We took the housing situation to the extreme with copy that says "Hi mom, I just found a studio in the city" that works in contrast to the image that's obviously not a studio apartment (explaining the joke makes it so much more fun....)
Amazing mock-up from Aleksandr Gusakov: https://www.behance.net/aleksgusakov
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