During my time at Perfect Fools I was a part of creating the final design for 3's campaign Musikminnen, aimed to highlight the emotional effect music have on us. The concept and first round of wireframes had been created when I entered the project and role was to do the final design, the album covers that the users can choose between and the logos for the different memories together with the Art Director. It was a iterative process together with the Art Director, Copywriter, Producer and Developer.
During this campaign we also used influencers who post their own memories and are featured on the front page of the site. There are also some fun statistics on what song are in the top for certain memories. There's also an offer from Deezer, a music streaming service that 3 collaborates with.