Through my internship at Perfect Fools I got the chance to work with the launch of TV4 Play's new show, Singelliv. The campaign consisted of a survey to discover what it's like to be single in Sweden today followed by an advertising campaign based on the survey results.
The concept was created by the team before I arrived and I worked on finishing it up and creating the final deliveries. It could be seen in the Stockholm subway as both print and digital ads, and the grand finale was a responsive billboard in the heart of Östermalm. The billboard was a survey about dating and single life that went up right as the bars closed and showed the responses in real time. The survey also went out through a survey company to get more accurate answers. These results were picked up by local media who wrote about the dating life in their town, as well as in national media - like the biggest morning radioshows in Sweden Morgonpasset i P3.