We created three different digital outdoor ads that was displayed in the subway. 
All illustrations used are made by Tora Mandelmann.
We created direct ads to journalists that gave them a rough estimation of what their current living situation could be worth if they sold and what they could get for that money. For example an 80 sqm apartment in central Stockholm could equal a c a 150 sqm farm, a whole forest, a field, twenty sheep, twenty pigs and a dozen of hens.
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